Archives October 2022

Making a lasting impression

Why emotions should be at the heart of data-driven marketing

Emotional connection is underrated

Making a good “first impression” is crucial to starting a new relationship positively. Within a fraction of a second, our brains decide how to respond to that first communication from someone we don’t know. So brands need to get customer communications right first time. If a consumer associates a brand with a negative interaction, it’ll be a challenge to change their mind.

Modern consumers want to feel recognised. They want to feel that a brand knows them, their interests and their needs and communicates with them accordingly as individuals. And it’s easy enough to access that information. Whenever someone interacts with a brand online, they leave behind a trail of personal data which helps us to understand how they operate.

As Colin Strong, Head of Behavioural Science at Ipsos, explored at Canon’s Future Promotion Forum in 2020, we’re all aware that the world is becoming more “datafied”, so it’s not the lack of data available that’s acting as a roadblock. However, brands can often struggle to understand how to best interpret data. So in a world where technology and data are seemingly the driving force behind marketing campaigns, how can brands make sure they get consumers’ attention and connect with them as individuals, not just as sales leads? The answer lies in making data-driven marketing more human.

Customers first. Data second.

Data provides marketers with a huge opportunity to gain real insights into consumers, but it does have its limitations if you don’t use it correctly. Yes, technology can help to gather data and report on patterns, but it can’t form an understanding of what the data might represent. That’s where human intervention is required.

In an interview with Print Power, Diana Lucaci, founder of neuroscience research firm True Impact, summed up why introducing the human element into your marketing is important: “Our paradigm has shifted: customers are more than data, they are human. If you’re trying to create a message that’s going to be loved in that first second, you need to understand how the brain works and how to elicit that emotion from the get-go.”

So to maximise impact and enhance a customer’s experience, it’s essential to interpret data to get to know the person behind it because, ultimately, each consumer will respond differently to a brand’s marketing efforts.

Looking beyond digital communications

With so much noise already across digital marketing channels, brands are looking for new ways to target their customers. And, although print can be interpreted as an old-fashioned medium, many brands are returning to this trusted form of communication to cut through, connect and inspire their customers.

Print doesn’t replace digital; it enhances it, just as digital enhances print. Its effectiveness is built on its ability to make consumers feel valued in a way that a digital communication rarely does. As we discussed in our recent article on print’s power of touch, print’s physical nature can stimulate the brain and spark an emotional reaction. Why? Because our emotions are linked to our senses and printed direct mail engages more senses than a simple digital e-shot.

And when print is combined with customer data to create a piece that is tailored to the recipient, that person feels more connected to the brand because time has been taken to understand the individual’s preferences and send a direct mail that is both relevant and timely. By doing so, the brand is enhancing the customer experience which, in turn, will boost recall and improve marketing ROI.

If you’re interested in learning more about how to put emotions at the heart of your data-driven marketing, watch Colin Strong’s Future Promotion Forum talk here.

Inkjet: the technology to secure the future of your business

Drive success with inkjet

The flexible solution for commercial printers

In response to diverse customer needs, greater demands for shorter print runs and the increase in online ordering (accelerated by the pandemic), many commercial printers are looking for ways to become more flexible.

Inkjet development has reached a level of maturity that allows commercial printers to achieve high productivity, cost-efficiency and return on investment without having to compromise on quality, which is now on a par with offset and digital electrophotography.

Offset printers are able to transition their work or large parts of their work to a more adaptable, effective and efficient digital print production with the capability to grow into new added value services in the future.

Commercial printers who have invested in inkjet are seeing the benefits of the technology and the opportunities it presents. Enabling them to achieve high production flexibility and productivity, it’s a strong investment option for commercial printers reviewing their business plans and exploring the services they can expand into.

The advantages of inkjet

With continuous developments to the technology – around print heads, inks and media – inkjet has proved itself as a production printing technology for now and the future. Here’s why:

• Quality – Historically, inkjet suffered from perceptions of poor/inconsistent quality, but it can now reliably match the quality of offset on both standard offset coated and uncoated papers.
• Productivity – High-speed inkjet now closes the productivity gap between offset and digital electrophotography, reducing time to market and ensuring consistent and repeatable quality without the need for highly skilled operators.
• Added value – Using inkjet technology, commercial printers can extend their product offering and target prospective customers with new high-value applications that integrate highly personalised content.
• Agility – Continuous advancements in end-to-end digital printing workflows, from job onboarding through to finished output, ensure that inkjet solutions can efficiently and cost-effectively handle a large throughput of work as well as ultra-short runs (even single prints).

How will inkjet help me grow my business?

High speed inkjet technology enables commercial printers to take the next steps towards the digitalisation of their print business. Industrial-scale productivity, print quality that matches offset and access to automated digital workflow, are all key reasons why inkjet will help you to grow your business today and beyond.

For digital printers already using electrophotographic technology, inkjet opens up new opportunities for higher run-lengths and print volumes. Alternatively, traditional offset printers can now complement their existing product line-up with a flexible solution which will enable them to expand their capacity and grow into new markets.

With an investment into high-speed inkjet technology, commercial printers can cover their present printing requirements, while looking to the future and adapting their business models to add greater value for their customers and be better able to react flexibly to changing market and consumer demands.

It’s time to look to the future and reTHINK Commercial Print.

Reduce your environmental impacts with Canon

We strive to improve sustainability at every stage of our manufacturing processes, while supporting our customers as they reduce their environmental impact.

Full circle: the importance of sustainability and the circular economy

Could you reduce your environmental impacts while contributing to the circular economy? Discover how we work to make improvements throughout our products’ lifecycles.

Sustainability is a crucial element of any business development plan. But why is sustainability important? Incorporating long-term thinking will pay long-term dividends, and not just in blunt financial terms. Owing to a clearer understanding of environmental issues, people are placing value on sustainability like never before. Limiting your environmental and societal impact can therefore play a significant role in building your reputation, engaging customers and attracting talent to your workforce. Moreover, government regulations for businesses are turning environmental ideals into legal obligations, while investing in more sustainable materials, products, services and technology can save money day to day. But, more importantly, it’s everyone’s responsibility to protect our future by taking sustainable action now.

UN Sustainable Development Goals – a useful framework

Improving your organisation’s sustainability credentials can seem overwhelming. Small steps can make a big difference, but when adopting a more rigid and consistent strategy the UN’s Sustainable Development Goals can provide a framework¹. Also known as Global Goals or SDGs, they are intended to work together to ‘balance social, economic and environmental sustainability’. They were set in 2015 with a goal to achieve them by 2030, and are therefore well established and understood across global regions and industries.

From an environmental sustainability perspective SDG 12 and SDG 13 should be a key focus for businesses. SDG 12 concerns ‘responsible consumption and production’, and includes, for instance, conserving raw materials through designing more compact and lightweight products, using recycled and recyclable materials to create more sustainable packaging, reducing chemical usage in production processes, and promoting product-to-product recycling. SDG 13 regards ‘climate action’ and prioritises a reduction of CO2 emissions throughout the lifecycle of a product, including through the use of renewable energy. Following SDGs must be a combined effort; processes such as recycling and renewable energy production can only be achieved successfully if the supply chain is there. Multinationals, government agencies and other major organisations are therefore using their influence to ensure suppliers share their values and procurement standards – offering an opportunity for businesses of any size to benefit from others’ sustainable development strategy.

The product lifecycle: cradle to cradle

For a manufacturer like Canon, the UN’s SDGs touch every stage of a product’s lifecycle. Even before production, during the development and design stages, the energy efficiency and recyclability of products must be considered and improved. Material procurement, manufacturing, distribution and recycling – and beyond – all play a part in a product’s overall sustainability. Setting rigorous quality and environmental management guidelines can ensure supply chain and manufacturing processes reflect the values of a business, an industry and, importantly, customers. Environmental impact assessments² can monitor progress on aspects such as CO2 emission reductions, while an environmental management system such as ISO 14001 can help keep commitments on track. There are many more industry-backed programmes that can provide a structure for any business, of any size, seeking to reduce their environmental impact.

It’s easy to think of sustainability strategies as linear, with a prize at the finish line. In the 21^st century reality however, thinking has shifted from ‘cradle to the grave’ to ‘cradle to cradle’: a circular lifecycle that runs from R&D through to remanufacturing, and back again. The circular economy relies on keeping products and materials in use for as long as possible, through repair and reuse, before moving on to remanufacturing and recycling processes. Reducing the reliance on raw materials, and the emissions from transport and manufacturing, helps to protect the environment, while the lower prices associated with remanufactured products can cut costs.

Taking the path of Kyosei

Canon operates according to the ethos of Kyosei, a Japanese word meaning ‘living and working together for the common good’. It covers sustainability, social responsibility and ensuring our customers can rely on us to share their values. We use the UN Sustainable Development Goals as a framework to define our commitments to responsible consumption, production and climate action, and have achieved the EcoVadis gold award – an internationally recognised sustainability accreditation – for the last six years³. We are also ISO 9001 and ISO 14001 accredited, demonstrating that our production processes meet industry standards in terms of quality and sustainability.

Kyosei is embedded into everything we do at Canon, including in our technology. We have reduced the lifecycle CO2 emissions of our products by 40% since 2008 (an average of 4.7% per year), and improved logistics sustainability by downsizing products and consolidating stock locations. By driving energy-efficient design across a wide range of workspace products, we achieved an expected CO2 reduction of 23,593,000 tons between 2008 and 2019. Today’s latest imageRUNNER ADVANCE DX C5800 Series, for example, produces 18% less CO2 over the lifetime of the device compared to its predecessor^* during use compared to previous releases.

In addition to driving down the lifecycle CO2 emissions of our products, Canon EMEA repairs over 80,000 products returned from customers in and out of warranty every year. We also remanufacture a range of our best-selling multifunction printers into new-condition imageRUNNER ADVANCE EQ80 devices, using 80% of the original MFP and reducing our reliance on new raw materials.

Businesses – big and small – have the power to plan their own course, including mapping their sustainability journey. When making important business decisions, from awarding procurement contracts to investing in a new office printer fleet, organisations can make a big impact by embedding sustainability as a key priority.

Discover more about how Canon reduces the environmental impacts throughout our products’ lifecycles whilst contributing to the circular economy in our environmental infographic.

How to maintain and accelerate productivity in a hybrid workspace

Find out how to supercharge processes in a hybrid working set-up, from renewing a customer contract to getting a supplier invoice approved.

Want to keep your teams on all-systems-go, wherever they’re based?

Historically, the phrase ‘office workers’ has been a shorthand not just for where people were working, but the type of work they were doing – information-based and, over the last two decades, performed on computers.

In recent years, the concept of office working has evolved again. Instead of being tied to one location, organisations are increasingly allowing employees to work anywhere, provided that they are still productive.

Many of our customers are moving towards this hybrid working model long-term, combining several types of workspace: from a central or satellite company hub, to employees’ homes, to shared co-working spaces, to the train carriage or departure lounge while travelling.

As hybrid work becomes increasingly common, the question on IT leaders’ lips is evolving from how to enable work outside the office, to how to optimise it to make it as productive as it can be.

Below, we explore four frequently asked questions from organisations looking to maintain and accelerate productivity in a hybrid working environment, and explain how Canon can help address them.

Many of our departments still rely on paper in their everyday workflows. Will that make it difficult to adapt to a hybrid model?

It’s common for companies to be dependent on paper documents; this doesn’t make it impossible to move to a hybrid working model, but it can make it more complex.

Shifting to a digital-only model isn’t necessary immediately, but it’s crucial to optimise dependence on printing over time. Doing so will not only make it easier for your teams to work from other locations, but also lead to lower costs – both financial and environmental.

At Canon, our expertise is in managing and integrating complex document workflows which combine paper and digital processes. We understand that most organisations are on a journey towards digitisation, and we can support you on it. Regardless of the unique balance in your organisation, we can provide tailored support with adapting to a hybrid model.

How can we make sure that teams who use paper-based workflows can still work efficiently in a distributed team?

While there may still be a need to have a certain number of employees in a central location at specific times, no employee should be confined because of their need to print or scan.

At Canon, we offer hardware designed for every type of workspace, including desktop-sized devices for home working and powerful multifunctional ones made for busy offices. Our devices come with inbuilt connectivity that allows teams to access the documents they need, even from outside the office.

For example, with our imageRUNNER ADVANCE DX C5800 Series, documents can be scanned straight to cloud storage destinations such as OneDrive and Dropbox, or into existing workflow applications. They can also be automatically stored or categorised by machine learning software, making it easy for teams to share paperwork and continue workflows across locations while reducing manual errors.

Thanks to compatibility with mobile applications such as Canon’s Print Business and uniFLOW Online Print & Scan, employees can even send documents to print, or receive digitised documents to their mobile while on the go, ensuring that they can still get work done efficiently, wherever they are.

We team our hardware with an extensive suite of software that’s been designed to work seamlessly with our devices. Solutions such as Cloud Workspace Collaboration – Process Automation provide the perfect document management and collaboration service for a hybrid business. It’s a cloud-based ‘location agnostic’ platform that enables employees to locate, securely access and process documents instantly, from anywhere.

We know that process automation can support employee productivity, but have to keep budget in mind. What automation applications should we prioritise to support a distributed workforce?

Firstly, consider what pain points will be introduced to your workflows if they are taken offsite. Process automation is a really useful tool for taking over or augmenting repetitive, structured tasks. If you put that in the context of a hybrid workforce, your focus should be on automating repetitive tasks that usually have to be managed by teams in-person.

Canon has a wealth of experience in helping organisations manage these processes. Our technologies help take the burden off employees, so that workflows can progress efficiently while they spend their time on more valuable tasks.

Our Cloud Workspace Collaboration – Process Automation service provides pre-configured and automated workflows for common business applications such as contract management and invoice processing. Organisations buying our devices can instantly activate digital workflows straight from them, helping to keep business progressing efficiently across locations.

Moving to a hybrid working model involves a lot of additional complexity for our IT team. How can we avoid being overwhelmed with additional work?

Managing IT across a hybrid working environment is not simple; there are many aspects to consider, from ensuring teams can access their data and documents, to preventing new security vulnerabilities.

To make hybrid working as effective as possible, it’s important to take a holistic view of your IT estate. While your organisation may be operating across several locations, they are not independent from one another; your teams need to communicate and connect across them seamlessly. Adopting a piecemeal approach to IT that cobbles together tools and solutions can cause disjointed workflows and integration headaches, resulting in further delays and complexities.

With this in mind, it’s not just about providing technology; it’s about providing technology that works seamlessly together and across locations. This is something that we’ve put at the heart of our Digital Transformation Services: an ecosystem of hardware, software and services designed to support effective working from anywhere. These tried-and-tested technologies are designed to work together, reducing complications and downtime for workers and the IT team.

We also know that managing a device fleet is a headache at the best of times, but can be particularly difficult when the devices aren’t even on the company premises. uniFLOW Online, our cloud-based software, provides a single platform to connect all working locations. Through this platform you can centrally manage your fleet, no matter where devices are located, from user security permissions, to monitoring print usage, all from wherever you are working.

Planning for productivity

Productivity is tightly tied to an organisation’s bottom line and is therefore high on every leader’s list of priorities. Many organisations will be concerned about the impact that disrupting their traditional operating model will have on their employees’ productivity levels.

But with the right partner, and the right ecosystem in place, hybrid working doesn’t just allow you to maintain ‘business as usual.’ Rather, it provides the opportunity to rethink and optimise existing workflows to accelerate productivity.

Meanwhile, investing in the right foundation of technologies doesn’t just help you improve hybrid working in the here and now. It’s important to see your organisation’s future as an opportunity for ongoing optimisation. This foundation helps IT teams to prepare their organisation for change, making it easier to evolve and optimise in future.

Data and Digital Print – Going Beyond Personalisation

Explore how data and digital print add value to each other.

Go beyond personalisation with smart use of data

Data has often been called the new gold, however data collected in isolation and not used in context is of limited value. Like gold, data has to be intelligently filtered, refined and shaped to unlock its full value.

Unlike gold which is a rare commodity, data is everywhere, the problem for marketeers and consumers alike is that there is to much of it and in many digital channels we have already reached the point of data or information overload.

This creates an opportunity for print, the most trusted form of communication we have today, which can be personalised and manipulated just like online content, but has the tangibility, durability and ability to impact the senses far more than words and images on a web page or in an e-mail alone.

Online personalisation is falling short in many aspects – impact, trust and cost effectiveness, to name just a few – but when combined with print intelligently the results can be significantly improved.

Download our report today to learn techniques to overcome digital overload and fatigue, with examples of how print service providers today have deployed these tactics, managing data to help their customers whilst at the same time generating profitable new print volume.

Print your business recovery

Printed communication as a powerful differentiator.

Tired of digital?

Week by week we’re seeing the impact of COVID-19 on the global economy and on the print industry. Print volumes are depleted as businesses of all types press ‘pause’ on normal activity. Print service providers (PSPs) will benefit from taking time to reflect on the role that print can play to support brands through these unprecedented times, and in their long-term recovery.

Right now, most brands are turning up their marketing volumes on digital platforms as a relatively quick and cost-efficient way to reach customers, and because it’s easy to keep these channels active remotely.

But are their digital marketing efforts having a real impact and delivering true ROI? Before the crisis hit, as consumers we were already suffering a severe case of digital overload – and that’s now exacerbated. What with video meetings and webinars, email marketing, social media and virtual events, to say nothing of the rise of digitally streamed content, we’re all in a state of growing digital fatigue.

The closest communication

We’re admiring brands that are taking more creative approaches to communicate with us. Any brand can send an e-shot, but those that make the effort to send a well-designed printed direct mail piece, brochure, catalogue or even postcard will reap the rewards.

Printed direct marketing is the closest a brand will physically come to a customer without them having to leave their house – a welcome intrusion at a time when we’re all being urged to stay home.

In this time of isolation and separation, we crave warmth, affection, touch and emotion. Which marketing medium delivers best on these? Print connects emotionally with people beyond the scope of any digital platform, engaging three of our five senses – sight, touch and smell. That’s a powerful differentiator right now.

The one commodity we have most of now is time. Time to read, engage, and dive into content that grabs our attention. What better time to put print at the heart of a marketing campaign?

Playing to print’s strengths

In a time of uncertainty, consumers look to brands and communications channels they trust. This plays to print’s strengths: 56% of people see printed marketing as the most trustworthy form of communication¹.

Online sales are currently buoyant and print can be used at every touchpoint in the customer’s buying journey to generate and convert leads. And PSPs can elevate brands’ ROI with personalisation, using customer data to deliver timely marketing messages. 91% of people are more likely to purchase when brands recognise and remember them, and provide relevant communication².

Brands need to maintain visibility and customer connection now, with a view to rebuilding demand for their products and services. When life returns to normal and they want to stimulate interest, brand preference and footfall, print can be one of the most effective tools to connect with their audiences. It’s time to be proactive and be a trusted advisor, helping your customers use the power of print to forge ahead.

Now is the time to hone your digital transformation strategy

With the need for a remote working setup rapidly escalating, now is the time to refine your processes in order to protect your business for the future.

A global shake up that none of us could have foreseen, has forced many businesses into quick-fix solutions for remote working. Your level of “make do” will depend on how far along you were in your digital transformation journey prior to this, but well established or not, remote working is going to be a longer-term reality for all of us. As government restrictions across the world begin to shift, the need for flexibility in your working practices becomes ever more essential, so you need to make sure your infrastructure is going to be up to the task of meeting these longer-term needs.

Within that, you need to consider, not just the technology you are using, but how that technology can positively impact the running of your business and the way both your employees and customers interact with it. The ideal is to create a flow of increasingly efficient and productive processes that lay the foundation for ongoing growth through more flexible ways of working.

Optimise your processes for thriving business continuity

So, where do you start? Plan and prioritise. Remember digital transformation is a journey, not a destination. You simply don’t have the time or resource to attempt to transform your entire organisation all in one go, nor has that route ever proved successful. Your emergency plan for remote working most likely focused on basic communications, collaborations and document access. You now need to turn to your most business-critical processes, like finance, legal and HR, for example.

Within your remote framework, how are you currently dealing with tasks like onboarding new employees or customers, reviewing contracts or handling payments? What devices do your team have access to for activating these processes? Your workforce needs to be able manage scanning and uploading documents to the cloud, as well as approvals and processing of critical documents, like invoices, contracts and so on, from wherever they are. So, look at your workflows and the technology you’re providing for enabling those workflows. Where can you digitise or automate part or all of these processes to make remote management easier? Where can you reduce manual admin and free up time for more rewarding, higher value tasks? Can you streamline current systems? Can you activate digital protocols, allowing you to both strengthen the security of your business information and give your team greater visibility of the data you hold for staying on top of compliance?

There’s a lot to consider here, but if you think about it from the perspective of your customer and employee experience at each touchpoint, you should be able to design something that works first time round. Simply, the optimisation of business processes and stakeholder experience need to go hand-in-hand. You need processes that are intuitive and adaptable in order to keep information flowing smoothly and your workforce happy and productive. You want to make it easy for your team to do their job in the most efficient and effective way possible. This means reducing the opportunity for human error and allowing greater focus on customer service.

Harnessing your data: the key to unlocking business growth

The benefits of optimising your processes don’t just end with productivity and efficiency. Once you really get to grips with managing your business-critical information, you’re no longer focusing on documents, you’re unlocking the opportunity of data. The introduction of cloud-based digital tools means that data can not only be stored, but also harnessed for business insight.

With greater insights and analytics about your business available, you have the ability to improve your ways of working on an ongoing basis, alongside making well-informed decisions about your strategic direction. You can begin to generate even deeper customer knowledge and be able to tailor your setup in line with their needs. Not only does this mean improvements in your business’s overall performance, you also now have the flexibility and scalability to quickly adapt to whatever the changeable future may bring.

Canon support for Universal Print by Microsoft

Innovative cloud printing technology for simplicity, security and less IT infrastructure

Universal Print, developed by Microsoft is a cloud-based print solution that enables simple and secure printing experiences, while reducing time and effort for IT.

Universal Print moves key Windows Server print infrastructure to the Microsoft 365 cloud and provides robust and centralised print management capability. A single generic driver is used, irrespective of printer model, so no driver management and setup is needed. Printers are easily identified from Windows devices and users continue to print as they always have.

For IT professionals who are managing print, Universal Print offers:

• A print solution to enable the move to the cloud and support print for Azure AD users.
• Managed printing in zero-trust networks.
• Eliminates the need to manage print servers or the need for complex hybrid print solutions.
• A centralised portal that enables robust management capability.
• Visibility and insights into your print with reporting.
• Print data stored in the same manner as other Microsoft Office data, in accordance with Microsoft’s data management guidelines.
• Printer deployment and default printer configuration on end-user devices using Microsoft Endpoint Manager (Microsoft Intune).

The benefits of combining Canon and Universal Print

100% Cloud

Create a completely serverless environment and reduce costs.

Improve IT workflow

Improve IT workflow

Ease the burden on IT and infrastructure management with a simplified registration process and single generic driver.

No end-user training

No end-user training

User experience remains the same with no additional training required.

Simplify print management

Simplify print management

Extended functionality with uniFLOW for security, authentication and accounting.

Extending functionality with uniFLOW Online Express & uniFLOW Online

*Universal Print by Microsoft requires individual device registration while devices can be activated in bulk to uniFLOW Online Express

INFORMATION SECURITY

Today security challenges exist everywhere, inside, and outside of a business, both malicious and unintentional. What doesn’t change, is the impact of these challenges whether financial or reputational. Here is an overview of the challenges faced every day.

DATA BREACHES
• Data breaches can do vast reputational and financial damage
• A data breach occurs when personal information held by an organisation is subject to misuse or loss or to unauthorised access, modification, or disclosure
• A data breach can be caused deliberately because of a malicious act from an external party or a disgruntled employee
• It can also be caused by human error or by a failure to implement security measures
• Incorrectly configured systems or user applications can also be blamed for data breaches

POTENTIAL INSIDER THREATS
There are two types of insider threats:
• Insider leaks have clear and malicious intentions behind them
• Unintentional threats could be an everyday occurrence caused by a lack of security awareness or network devices introduced with unclear security protocols in place
NETWORK-CONNECTED DEVICES
• Devices connected to the network can offer a gateway to the internet, potentially exposing data held within these devices to malicious individuals
• Devices without the appropriate security controls could also be used as an entry point into the network environment and vital systems holding sensitive information
TRENDS DRIVING THE NEED FOR SECURITY
Based on European data

1. General regulatory compliance is the top information security concern for most European organisations.
2. Latest GDPR fines are driven by lack of internal technical and organisational measures rather than the impact to the individuals.
3. For many organisations, print and document security is often overlooked as part of IT security strategy.
4. Print security is a low IT priority with only 19% considering print security as “very important” compared to overall IT security.
5. IT infrastructure is only as secure as its weakest link – print and document infrastructure is often the most at-risk.

OUR APPROACH

Canon’s portfolio of products, solutions and services spans the entire information lifecycle and tackles the issues that matter.

PRINT MANAGEMENT:

The Challenge
Organisations are concerned about potential insider threats, either unintentional or malicious. Print can often be a huge security gap as it’s difficult to have complete visibility of user or document activity in the event of a data breach.

How We Help
Apart from enabling authentication at the print device, we can monitor and store records of all user activity – who printed what, when and from where in the organisation. Read the content of documents sent to print and generate alerts based on keywords contained in the document.

The Benefits
• Prevent potential information leakage
• Ability to pinpoint how a data breach occurred and the employees involved
• Avoid costly fines by offering the required information to the relevant bodies and demonstrate compliance with associated laws

CAPTURE MANAGEMENT:

The Challenge
HR departments, for instance, deal with sensitive employee information, so it’s important that any scanned documents containing payroll details for example, reach their desired destination securely. User error could lead to potential data loss.

How We Help
Authentication can be enabled at the scanning device and users can be assigned personalised scanning workflows based on their roles or departments. For instance, a payroll workflow can be assigned to HR team members, so any scanned documents are sent to Finance, without needing to select a destination or scan settings. Scan jobs and data are encrypted and transmitted over a secure channel. A clear record of device usage, user activity and scan destinations are maintained.

The Benefits
• Reduce risk of information being sent to wrong recipient
• Prevent the external leakage of information by unauthorised users
• Better control of documents and increased user efficiency

DOCUMENT & CONTENT MANAGEMENT:

The Challenge
Organisations face regulatory challenges and compliance responsibilities relating to the management of their data. Documents containing personal data and sensitive information relating to customers and employees, such as contracts or employee passports copies, need to be stored, processed, and destroyed securely, in compliance with data privacy rules.

How We Help
We can help from SMEs to heavily regulated organisations in sectors such as financial services, energy, and telecoms, define and set permissions for each user, to control access to digital documents anytime, anywhere. Centrally managed business rules can be applied to check all the documents a particular user has accessed, as well as set a general retention policy for documents to be deleted after a specified period. Detailed reports are available on all activity to analyse work habits.

The Benefits
• Gain full control of who accesses documents and how these are used for legit business purposes
• Maintain regulatory compliance with laws concerning data retention
• Allow users to work with business documents remotely with complete security