Canon Wins BLI 2026 A3 Line of the Year


Canon Wins BLI 2026 A3 Line of the Year

Canon’s 2025 imageFORCE range has been awarded the Keypoint Intelligence 2026 A3 Line of the Year Award, Canon’s 13th win, the most in the industry.

Across comprehensive testing, the imageFORCE lineup delivered superior performance, with analysts praising its exceptional image quality—crisp text, fine detail, bold solids, and a strong halftone range.

Security remained a standout strength. Canon’s multi-layered security architecture helps protect sensitive data and reduce the risk of unauthorised access.

This recognition reinforces Canon’s focus on reliability, usability, and security—core pillars that help businesses work smarter, anywhere.

Canon expands its new imageFORCE range to support modern businesses and power transformation

Johannesburg, South Africa, 7th May 2025 – Today, Canon is launching the imageFORCE C5100 and 6100, two new lines of multifunction devices which have been designed to help businesses enhance their workflows and digitally transform through new levels of performance, quality and innovation.

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Canon’s new imageFORCE range brings new levels of innovation to modern workspacesEwok Side Paper Deck

Canon’s new imageFORCE C5100

Powered by Canon’s pioneering imageFORCE technology platform, which leverages machine learning, these devices not only provide businesses with high quality and high-volume print but also deliver a wealth of benefits including greater efficiency, strengthened security, enhanced reliability and improved sustainability.

With innovative features, which include connected smart sensors to gather data, to help identify potential faults and support work continuity, imageFORCE seamlessly integrates into today’s modern workspace. Alongside Canon’s wider portfolio of office products, business solutions and value-added services, it is a strong choice for organisations looking to invest in future-proofed technology to meet their ever-evolving needs.

YenaYena Ngidi, Product Manager, Workspace, at Canon South Africa said: “In today’s fast-evolving business landscape, technological advancements like AI, cloud computing, and IoT are reshaping workplaces and redefining how organisations operate. To stay ahead, businesses must embrace innovation and harness the power of technology to unlock new levels of efficiency and growth.

Introducing our latest imageFORCE multifunction devices—designed to deliver cutting-edge performance and reliability. These premium A3 colour and monochrome models bring pioneering technology to the forefront, empowering organisations to optimise document workflows, enhance productivity, and meet all office printing needs with ease. Whether streamlining operations or driving innovation, these devices are the ideal choice for businesses looking to stay competitive in a digital-first world”

Introducing the imageFORCE C5100 and 6100 series:

The C5100 colour models and 6100 black and white A3 models offer a high-volume print and scan solution for modern businesses and deliver a number of benefits including:

Superior Print Quality

The devices use new market leading, unique high-definition OLED exposure technology, developed by Canon, which allows businesses to achieve up to 4800dpi print resolution and deliver richer, higher quality prints with smoother tones, sharper text and less colour drift – ideal for creating quality documents, presentations, marketing materials and more.

Strengthened Security

Printers handle a wealth of business information and are often overlooked as a security risk. Through Canon’s new Security Environment Estimation Technology, the new imageFORCE devices use machine learning to analyse the IT environment and recommend and apply appropriate security settings.

This empowers businesses with limited IT expertise to minimise security vulnerabilities across documents, network and endpoint devices – helping to safeguard critical data, documents and users.

Enhanced Reliability

Through smart sensors and machine learning, the new imageFORCE devices help to predict part failure and identify when a part needs to be replaced – minimising downtime and avoiding disruption to businesses. The new range ensures high performance over its lifetime, resulting in an improved user experience.

Improved Sustainability

Canon’s sustainability efforts have recently been awarded with a prestigious Platinum rating by global sustainability organisation, EcoVadis, placing it in the top 1% of companies assessed globally. In line with these efforts, the new imageFORCE C5100 and 6100 series have been built with sustainability in mind, using 30% recycled plastics in its build – a significant improvement when compared to previous models. The devices also incorporate technology to track environmental performance, helping to ensure the efficient use of paper and energy – they also consume less energy, through market leading energy efficiency improvements.

Seamless User Experience

The new user interface provides an intuitive, modern experience for businesses that enhances ease of use and prioritises functionality. The devices offer seamless cloud connectivity and through the Cloud Connector option or uniFLOW Online, can connect to businesses existing software, bridging the gap between physical paper and digital processes.

Please find more information here: https://www.canon.co.za/business/products/office-printers/multifunction/imageforce/

Canon expands its imageFORCE range to deliver a broader print offering for modern businesses

Today, Canon is expanding its imageFORCE range with the launch of eight new series of office printers. The new devices are designed to meet the evolving needs of today’s modern workplace, helping businesses to seamlessly digitalise workflows, strengthen security, reduce environmental impact, and improve productivity.

imageFORCE lineup press release

Canon’s new imageFORCE range brings new levels of innovation to modern workspaces

Canon’s new imageFORCE C3150

By unifying a wide selection of its print solutions – from compact A4 desktop laser printers to high-performance light production multifunction devices – under one trusted imageFORCE brand, Canon is addressing the complex and diverse demands of workplaces while streamlining its comprehensive offering to the market. With new levels of quality, innovation, reliability, and performance, this is an important step towards providing one of the most comprehensive office multifunction print portfolios available on the market.

The enhanced imageFORCE range is built to integrate effortlessly into work environments – it delivers seamless compatibility with an extensive suite of business services and value-added offerings, such as cloud print and fleet management, document process automation, and security monitoring services. It represents a strategic choice for organisations seeking to invest in a scalable, future-proofed technology solution that can evolve alongside operational goals.

The new series includes:

 For medium to large corporate offices with mid- to high-volume print requirements, Canon’s new colour A3 device, the imageFORCE C3150, helps to increase efficiency and accelerate workflow digitalisation. The imageFORCE C3150 sits alongside the imageFORCE C5100 series and expands Canon’s A3 offering.
 For high-output environments, Canon has introduced the black and white A3 imageFORCE 8100 series, a high-speed, high-volume series which delivers quality, professional grade output. Ideal for large workgroups, these A3 devices maximise uptime and reduce the burden on IT managers and service providers with sensors that gather and analyse data – helping to improve serviceability and performance.
 For busy offices requiring high print capabilities in a compact footprint, Canon has launched the imageFORCE C611 and 710 series of high-performance, high-volume A4 multifunction printers. Recent research confirms a growing number of businesses are diversifying their selection of print devices, with almost a quarter (23 percent) looking to bolster their fleets with the introduction of more A4 devices1. The imageFORCE C611 and 710 series bring new A4 models into the expanded line-up.
 For smaller office environments that require daily or ad-hoc print and scan capabilities and supplementing the higher range A4 models – Canon has launched the compact and flexible A4 imageFORCE C1333 series (MFP), C1333P (SFP) colour models, 1440 series (MFP) and 1440P series (SFP) black-and-white models.

These new devices join the imageFORCE C5100 and 6100 series, offering a high-volume print and scan solution for modern businesses, alongside the imageFORCE C7165 that delivers production print-like quality in the office.

Yena Ngidi, Product Manager, Workspace at Canon South Africa said: “As a market leader in print innovation, Canon is committed to delivering innovative solutions that drive smarter operations today, and support businesses to adapt to an ever-evolving world of work.”

“With the expansion of our imageFORCE range, we’re reaffirming this commitment, providing a comprehensive lineup of devices tailored to support the diverse needs of a wide range of businesses. This expanded range gives our customers the tools to drive productivity and efficiency in the modern workplace, enabling them to future-proof operations and thrive in the digital age.”

These new additions build on the proven innovation and success of imageFORCE, providing a resilient, scalable foundation that empowers businesses with diverse requirements to accelerate their transformation and future-proof operations.

Please find more information here: https://www.canon.co.za/business/products/office-printers/multifunction/imageforce/

imageFORCE C3150

 imageFORCE C3150 ensures ongoing high-quality output that teams can rely on, offering sharp 4800dpi resolution through Canon’s new OLED technology.

 Improved print security is delivered using the Security Environment Estimation Engine containing a software algorithm, developed by Canon and pre-trained with machine learning, a form of AI. It analyses the network and automatically recommends optimal security settings and monitors risk – a critical feature for businesses with security concerns but lacking inhouse expertise.

 With smart sensors, imageFORCE C3150 also uses algorithms trained with machine learning to initiate predictive maintenance to anticipate part failure and reduce downtime, ensuring teams have the critical business they can rely on to get their work done and next-level serviceability.

 imageFORCE C3150 comes with a new user interface. This improved UI design is shared across all recently launched models and improves visibility and accessibility, when compared to previous models.

 It is also cloud-ready for seamless integration with other cloud services, supported by the Cloud Connector option or Canon’s print & scan solution, uniFLOW Online.

 imageFORCE C3150 is designed with sustainability in mind. Built with 30% recycled plastic and a lower energy consumption, the device supports businesses in meeting their environmental and sustainability commitments.

imageFORCE 8100 series

 Canon is also launching the imageFORCE 8100 series, black-and-white A3 devices to meet the demands of high-output environments.

 Tailored for sectors such as education, this high-speed, high-volume multifunction printer line delivers quality, professional grade output at a 2400dpi resolution with the ability to handle a wide variety of media types – from envelopes to coated and embossed paper.

 The 8100 series delivers improved security using a software algorithm known as the Security Environment Estimation Engine, which was developed by Canon and pre-trained with machine learning, a form of AI.

 It is also equipped with connected smart sensors and uses predictive maintenance algorithms trained with machine learning AI to predict part lifespans and prevent potential failures, minimising downtime and avoiding operational disruptions.

imageFORCE C611 and 710 series

 For those in busy offices requiring more capability, Canon has launched the imageFORCE C611 (colour) and 710 (black-and-white) series.

 These high-performance A4 multifunction printers are designed for high-volume environments, offering fast scanning, versatile finishing options, and smooth integration.

 Both devices feature 360° Security, Security Settings Navigator and Security Environment Estimation Engine, presented through a modern interface with a convenient QR code guide.

 Built using between 20% to 25% recycled plastic, the C611 and 710 series support businesses in achieving their environmental and sustainability commitments

imageFORCE C1333 seriesC1333P1440 series and 1440P series

 Canon is also catering to those in small office environments that require daily or ad-hoc print and scan capabilities with the launch of imageFORCE C1333 series, C1333P (colour), 1440 series and 1440P series (black-and-white).

 This compact and flexible A4 lineup combines improved quality, security with Security Settings Navigator, productivity, and user experience.

 Delivering the essential functionality organisations need, the devices provide a cost-effective solution for widespread deployment across a business’ print infrastructure.

Canon expands office portfolio with i-SENSYS, i-SENSYS X models

Issued by Clockwork Media for Canon
Johannesburg, 25 Jan 2024

Canon upgrades i-SENSYS and i-SENSYS X printers.

oday, Canon Europe announces that it is expanding its portfolio by launching upgraded versions of its bestselling i-SENSYS and i-SENSYS X printers, with the addition of six new A4 devices.

The expanded range offers proven reliability and easy serviceability, utilising advanced technology from the widest hardware, software and solutions portfolio in the market. The new i-SENSYS and i-SENSYS X printers will offer additional benefits for modern businesses through a variety of improved features, including faster scan speeds, lower energy consumption, easier-to-use interfaces and enhanced security features.

In addition, the refreshed i-SENSYS X range comes with features designed to help you manage your documents and information, including compatibility with Canon’s award-winning uniFLOW Online, an advanced secure print and scan solution allowing organisations to manage their entire print environment through the cloud.

The new devices strengthen the portfolio of hardware that sit at the heart of Canon’s Digital Transformation Services ecosystem, enabling customers to take their digital transformation strategy to the next level.

Built with sustainability in mind

The i-SENSYS and i-SENSYS X range is part of Canon’s award-winning A4 laser line-up that was recently recognised by Keypoint Intelligence as the Most Energy Efficient Laser A4 Brand, 2023-2025.[1] The new refreshed range builds on this accolade with a lower TEC compared to previous models of up to 0.39kwH, and the ability to apply toner at lower temperatures to further reduce energy use.

Premium security features

The enhanced i-SENSYS and i-SENSYS X models also come equipped with robust security capabilities to help ensure the confidentiality of information processed. The new devices have the latest firmware pre-installed to enhance document security, while future firmware updates will be available to automatically download – improving organisations’ defences against potential security threats.

Peak performance, lasting quality

With its user-friendly display settings and exceptional print quality, the new i-SENSYS and i-SENSYS X devices are ideal for busy working environments. Organisations will also benefit from an average warm-up time of less than four seconds, and scan speeds of up to 190 images per minute (ipm). Scanning performance is also a highlight, with 30% improved document reading time compared to previous models.

Yenayena Ngidi, Workspace Product Manager at Canon, said: “Today’s modern businesses have to be smart. They must be secure and efficient while looking carefully at how they can improve their own sustainability efforts.

“This new range fits perfectly into our comprehensive portfolio – offering our customers devices that are market leading and energy efficient. With high performance speeds, strong security credentials and premium quality, the i-SENSYS and i-SENSYS X models empower businesses to make their operations smarter.”

Canon uniFLOW Online Earns Another BLI Pick Award from Keypoint Intelligence
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Software

2024

Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart technology hardware, software, and services, announces that Canon uniFLOW Online has won a Buyers Lab (BLI) 2024 Pick Award for Outstanding Cloud Output Management Solution.

Now with its sixth consecutive win from Keypoint Intelligence, Canon uniFLOW Online continues to show why it still leads the pack with each update made available to customers. The solution regularly builds upon its features that enable users to handle scan, print, and copy activities on an easy-to-use interface—and in a secure manner. Being a cloud-based solution, print jobs can therefore be sent from anywhere, adding to its convenience factor. There is also no need to support Canon uniFLOW Online on local servers, which really benefits IT teams that are bogged down with other tasks.

“Almost four years after the COVID-19 pandemic altered the workplace in the blink of an eye, remote and hybrid work is still being adopted by many industries around the globe,” said Keith Haas, Solutions Analyst in Keypoint Intelligence’s Workplace Group, reflecting on why Canon uniFLOW Online remains a best-in-class cloud solution. “As we are all collectively adapting to new ways of working, each and every day seemingly, this system keeps improving on itself to help workers keep on top of document workflows and activities, not to mention management tasks handled by administrators.”

Analysts at Keypoint Intelligence were also impressed with Canon uniFLOW Online’s overall approach to security, as the solution is designed with organizations that have adopted zero trust environments in mind. Print job information is stored right in the cloud, making it simple to release print jobs on MEAP/AddOn devices right from mobile devices. In addition, flexible login options enable users to access Canon uniFLOW Online with various credentials, whether they have a PIN code or an ID card. The solution even generates hard-to-guess PIN and card registration codes and bans codes that could otherwise be easily guessed, ensuring that all information is safe.

“Our integrated portfolio of print and information management solutions plays a vital part in helping our customers work smarter and faster in today’s evolving workplace,” said Marc Bory, EMEA Vice President of Digital Printing & Solutions Marketing & Innovation at Canon Europe. “Since it arrived on the market eight years ago, Canon uniFLOW Online has become a key element of our offering—and through the scalability and flexibility of the cloud, it is enabling thousands of businesses to print, digitize and process documents wherever their employees may be working. We are delighted that it has been recognized with a Pick Award from Keypoint Intelligence for the sixth consecutive year as an Outstanding Cloud Output Management Solution.”

About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

About BLI Smart Workplace Software Pick Awards

Buyers Lab Software Picks stand alone in the industry and are hard-earned awards as they are based on rigorous testing, including evaluation of key attributes such as features, usability, and value. Each product that passes its Keypoint Intelligence lab test earns a Platinum, Gold, Silver, or Bronze rating, with the best performers qualifying as Pick contenders.

Data protection weak spots businesses must address

By Tracy Burrows for Canon

Many South African businesses – particularly SMEs – are failing to properly protect sensitive data, putting them at risk of data theft, leaks and penalties.

This is according to Ian Nel, Strategic Planning and Programs Director, Canon South Africa, who says organisations are not gathering, storing or managing sensitive data adequately.

“We see data being put at risk all the time,” he says. “The most common threat is phishing attacks, but data can also be leaked or stolen due to non-compliant processes, a lack of awareness on the part of staff, or through pure negligence.”

Nel notes that sensitive data comprises more than documents – it also includes photos, scans, videos and other content. “It all needs to be managed securely and in compliance with the POPI Act,” he says.

Common vulnerabilities

Nel says many organisations and individuals fail to properly secure their home and office WiFi networks, have weak passwords or re-use passwords across multiple accounts.

“Having outdated software on systems also makes it easier for cyber criminals,” he says.

Nel adds that physical security is often overlooked too: “Organisations have to make sure computers are locked and sensitive documents aren’t exposed.”

Another often neglected vulnerability arises in printing and scanning, he says. “In the office automation industry, we often see cases where people use a multifunction printer to scan sensitive information such as a credit application for a bank. They scan their ID and financial information, unaware that the device they are using doesn’t encrypt or delete the file after it’s scanned, so it remains on the hard drive. Many people are not aware that the data can be retained on the device.”

Bringing in cyber security best practice

He says businesses should have the benefit of encryption and deletion of information on multifunction printers, avoiding the risk of data being exposed through these devices. “For Canon, data privacy is crucial, so we provide software and information management solutions to control data in a structured way, with features such as encryption and password protection. When we engage with our clients, we educate and train them to address these vulnerabilities and ensure cyber security best practice. This includes proper network security, firewalls, intrusion detection, encryption protocols and multi-factor authentication.”

Best practices should also include having a proper incident response plan in place to address any breaches, he advises.

He adds: “Organisations also need to start looking at policies and procedures to prevent staff from putting sensitive company information into generative AI environments that could put data at risk. They can’t just assume these new tools and environments are safe and secure.”

CMS to enhance compliance

Nel believes many organisations approach POPIA compliance as a ‘tick box exercise’; however, he warns that responsible data handling should be a top priority. “You have to manage people’s personal and sensitive information responsibly, ethically and in a transparent way,” he says.

He points to content management systems as a key enabler of better data protection. “In a content management system, data is safer than in a standard Windows environment. When you create a document in a content management environment, metadata can be attached to it to protect it from being viewed, to set document sensitivity levels and ensure that only the authorised people can see the data. Content management systems also offer full audit trails and security measures so organisations can determine when content was viewed, exported, downloaded or mailed,” he says.

“Organisations can now get proper cloud-based content management systems that are very secure, at a reasonable cost.”

He notes: “Over and above getting a new content management system, it is important to implement best practices to help manage and reduce the risk. These include having regular data audits to identify and classify sensitive data; encrypting sensitive data and invoices; and backing up data regularly. Organisations should have an inventory or register of their information assets, so they know what type of data is stored and where it is stored. They should also have proper records of processing activities and privacy impact assessments.”

Nel says: “The regulator is clamping down quite a lot on data privacy, and one of the key elements is privacy impact assessments.”

To make it easier to be compliant, organisations can set up electronic forms that ask the right questions and are automatically forwarded to the right people through the right workflows.

Nel says: “Some multifunctional printers’ content management systems have rapid development tools to make it easier for organisations to build compliant processes. For example, they may automatically require consent, and then go to a proper repository with the correct metadata, policies, procedures and workflows in place. As the business changes, you need the type of solutions that change with your needs, which is why our rapid development tools allow organisations to easily adapt the process. Canon and its partners are working very hard to support better data security and protection for our customers.”

Why choose genuine Canon laser printer cartridges

Some things are made for each other. Canon toner is designed to work seamlessly with Canon printers to provide you with the fast fusing performance and high quality print you expect. Canon toner technology ensures uncompromised results. For beautiful, long lasting print quality, trust Canon engineered toner.

Keep your printer running with high quality prints

Original Canon all-in-one cartridges guarantee superior print quality. They contain all the essential print elements that have a defined life, so when you replace your all-in-one cartridge your machine is virtually as good as new.

Quality assurance

With original Canon cartridges you get the reassurance that each cartridge will provide exceptional performance. Refilled cartridges may not print to the same standard as new Canon cartridges because its internal components may be partially or fully worn out.

Manufacturing and assembling toner cartridges is a complex procedure involving several hundred processes. However Canon has developed a single automated production system which uses state-of-the-art production technology to create the high quality cartridges that our customers expect.

Avoid unsightly lines

The photosensitive drum unit is one of the most sensitive imaging components in the printer. New Canon cartridges ensure that toner does not accumulate on the drum and the fixing roller. This avoids unsightly lines, blurring or grey backgrounds and damage your printer. Original Canon toner guarantees the proper function of the drum unit, resulting in crisp, clean documents very time.

Cleaner workspace

Canon’s exclusive roller-charging technology ensures ozone free emissions. This clean technology is not harmful to human health or the environment and even makes the cartridge more compact as fewer parts are required. In addition all Canon toner and cartridges are non-hazardous. This means that our cartridges do not require special treatment or processing.

Easy to recycle

Genuine cartridges can be recycled using Canon’s no waste to landfill recycling programme. To find out more about the programme, or to request a free return form, visit our Cartridge Recycling page.

Be careful of counterfeit cartridges

Counterfeit Canon cartridges are packaged to appear as though they have been manufactured by Canon or with the consent of Canon but they have not. The manufacture and sale of counterfeit Canon cartridges is illegal. Canon works with customs, police and trading standards authorities to remove counterfeit Canon cartridges from the market and bring those responsible for their manufacture and sale to justice.

The print capacity of counterfeit cartridges that Canon has obtained and tested, ranges from 28% to 69% compared to original Canon cartridges.

Genuine toner cartridges make the difference

Allion Co., Ltd., an external verification agency, conducted tests to determine the difference in print quality between genuine Canon toner cartridges and third party cartridges. The report verifies the benefit of genuine Canon cartridges.

How to recognise genuine toner cartridges

When buying a Canon cartridge always look out for the hologram, with its colour change technology, and the ‘Genuine’ Canon logo on the outside of the package. Then you can be certain that you’ll get the very best print quality from your Canon printer, fax machine or multifunctional device. The phrase “for use in Canon products” does not mean it’s an original Canon cartridge.

Page yield

When selecting a cartridge you look at pricing, features, performance, quality and reliability. Of course, the print cost per page for different models is equally important. Page yield provides you with a precise measurement of how many pages a toner cartridge can print.

The page yield of many of Canon all-in-one toner cartridges used in monochrome devices has been measured according to strict ISO (International Organization for Standardization) procedures. The ISO 19752 Standard describes the method for the determination of toner yield for monochromatic electro photographic printers and multi-function devices that contain printer components. 

The page yield of these cartridges is measured under strictly defined circumstances. The sample test sheet shown here has been the standard for page yield measurements of our monochrome toner cartridges from 2002. By using original Canon toner cartridges you can be sure that your cartridge will deliver the number of prints promised by Canon.

Making a lasting impression

Why emotions should be at the heart of data-driven marketing


Emotional connection is underrated

Making a good “first impression” is crucial to starting a new relationship positively. Within a fraction of a second, our brains decide how to respond to that first communication from someone we don’t know. So brands need to get customer communications right first time. If a consumer associates a brand with a negative interaction, it’ll be a challenge to change their mind.

Modern consumers want to feel recognised. They want to feel that a brand knows them, their interests and their needs and communicates with them accordingly as individuals. And it’s easy enough to access that information. Whenever someone interacts with a brand online, they leave behind a trail of personal data which helps us to understand how they operate.

As Colin Strong, Head of Behavioural Science at Ipsos, explored at Canon’s Future Promotion Forum in 2020, we’re all aware that the world is becoming more “datafied”, so it’s not the lack of data available that’s acting as a roadblock. However, brands can often struggle to understand how to best interpret data. So in a world where technology and data are seemingly the driving force behind marketing campaigns, how can brands make sure they get consumers’ attention and connect with them as individuals, not just as sales leads? The answer lies in making data-driven marketing more human.

Customers first. Data second.

Data provides marketers with a huge opportunity to gain real insights into consumers, but it does have its limitations if you don’t use it correctly. Yes, technology can help to gather data and report on patterns, but it can’t form an understanding of what the data might represent. That’s where human intervention is required.

In an interview with Print Power, Diana Lucaci, founder of neuroscience research firm True Impact, summed up why introducing the human element into your marketing is important: “Our paradigm has shifted: customers are more than data, they are human. If you’re trying to create a message that’s going to be loved in that first second, you need to understand how the brain works and how to elicit that emotion from the get-go.”

So to maximise impact and enhance a customer’s experience, it’s essential to interpret data to get to know the person behind it because, ultimately, each consumer will respond differently to a brand’s marketing efforts.

Looking beyond digital communications

With so much noise already across digital marketing channels, brands are looking for new ways to target their customers. And, although print can be interpreted as an old-fashioned medium, many brands are returning to this trusted form of communication to cut through, connect and inspire their customers.

Print doesn’t replace digital; it enhances it, just as digital enhances print. Its effectiveness is built on its ability to make consumers feel valued in a way that a digital communication rarely does. As we discussed in our recent article on print’s power of touch, print’s physical nature can stimulate the brain and spark an emotional reaction. Why? Because our emotions are linked to our senses and printed direct mail engages more senses than a simple digital e-shot.

And when print is combined with customer data to create a piece that is tailored to the recipient, that person feels more connected to the brand because time has been taken to understand the individual’s preferences and send a direct mail that is both relevant and timely. By doing so, the brand is enhancing the customer experience which, in turn, will boost recall and improve marketing ROI.

If you’re interested in learning more about how to put emotions at the heart of your data-driven marketing, watch Colin Strong’s Future Promotion Forum talk here.

Inkjet: the technology to secure the future of your business

Drive success with inkjet


The flexible solution for commercial printers

In response to diverse customer needs, greater demands for shorter print runs and the increase in online ordering (accelerated by the pandemic), many commercial printers are looking for ways to become more flexible.

Inkjet development has reached a level of maturity that allows commercial printers to achieve high productivity, cost-efficiency and return on investment without having to compromise on quality, which is now on a par with offset and digital electrophotography.

Offset printers are able to transition their work or large parts of their work to a more adaptable, effective and efficient digital print production with the capability to grow into new added value services in the future.

Commercial printers who have invested in inkjet are seeing the benefits of the technology and the opportunities it presents. Enabling them to achieve high production flexibility and productivity, it’s a strong investment option for commercial printers reviewing their business plans and exploring the services they can expand into.

The advantages of inkjet

With continuous developments to the technology – around print heads, inks and media – inkjet has proved itself as a production printing technology for now and the future. Here’s why:

  • Quality – Historically, inkjet suffered from perceptions of poor/inconsistent quality, but it can now reliably match the quality of offset on both standard offset coated and uncoated papers.
  • Productivity – High-speed inkjet now closes the productivity gap between offset and digital electrophotography, reducing time to market and ensuring consistent and repeatable quality without the need for highly skilled operators.
  • Added value – Using inkjet technology, commercial printers can extend their product offering and target prospective customers with new high-value applications that integrate highly personalised content.
  • Agility – Continuous advancements in end-to-end digital printing workflows, from job onboarding through to finished output, ensure that inkjet solutions can efficiently and cost-effectively handle a large throughput of work as well as ultra-short runs (even single prints).

How will inkjet help me grow my business?

High speed inkjet technology enables commercial printers to take the next steps towards the digitalisation of their print business. Industrial-scale productivity, print quality that matches offset and access to automated digital workflow, are all key reasons why inkjet will help you to grow your business today and beyond.

For digital printers already using electrophotographic technology, inkjet opens up new opportunities for higher run-lengths and print volumes. Alternatively, traditional offset printers can now complement their existing product line-up with a flexible solution which will enable them to expand their capacity and grow into new markets.

With an investment into high-speed inkjet technology, commercial printers can cover their present printing requirements, while looking to the future and adapting their business models to add greater value for their customers and be better able to react flexibly to changing market and consumer demands.

It’s time to look to the future and reTHINK Commercial Print.

Reduce your environmental impacts with Canon

We strive to improve sustainability at every stage of our manufacturing processes, while supporting our customers as they reduce their environmental impact.